What Does a Conversion Rate Expert Do?
A website can have a high amount of traffic but that isn’t worth much if users aren’t converting. That’s where conversion rate experts come in to boost the number of visitors that take a desired action on your site like making a purchase, signing up for your newsletter or completing a survey. They will use data analysis and user testing to identify areas where a website could be improved. This might involve changing the layout of a page, the copy or the call to action. These changes will then be tested to see if they result in an increase in conversions.
Conversion rate experts rate experts will also help businesses develop strategies for improving conversions without significantly impacting their traffic. To be successful in this role, you need to have a keen attention to detail and be good at breaking complex marketing puzzles. You also need to be able to work well in teams because CRO is not an isolated role.
How to Optimize Your Ecommerce Store for Peak Performance
Joanna is the founder of a digital marketing agency that specializes in conversion rate optimization (CRO). She’s an advocate for using data to make smart decisions and believes that a well-defined strategy is the most important part of any project. She’s also a popular speaker at industry events and has written many books on the subject of CRO.